Water softeners increase profits for plumbers

(02/08/2007)

Installers are quite reasonably always on the look out for a new opportunity to increase their profits on a job and increasingly, installers working in hard water areas of the UK are seeing water softeners as just that.

Offering a water softener as a sensible addition when fitting a new bathroom or kitchen, as well as a heating system, will often be accepted by a customer – particularly a lady customer - as a reasonable additional expense if it will keep their new investment clean and scale free, as well as addressing the problems of scum in kettles, scale build up in washing machines and dishwashers – as well as making a huge lifestyle improvement, with softer skin, shinier hair, better tasting tea and coffee and far less cleaning in the home.

Tapworks water softener technology offers ‘proportional brining’ that is automatic thanks to the GeniusChip®. Genius Chip® technology automatically monitors water usage in the property and when it regenerates the resin in the softener, uses just the right amount of salt and far less water to bring the softener back to ‘A1’ operation.

So your customer benefits from energy saving, water saving and salt saving and around 50% energy savings compared to competitor softeners. They are simple to fit – as straightforward as a washing machine, dependent on location, cheaper to run and they undoubtedly improve lifestyle.

Tapworks “Installers Guide to Water Softeners” takes installers through the process, from recognising the opportunity to introducing the option to customers and providing evidence that having a water softener will make a huge difference to their every day lives.

Related categories:  Water filters and softeners   Water treatment 

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