Better Bathrooms partners with Amazon.co.uk
(19/03/2007)
Better Bathrooms, one of the largest online bathroom superstores, has revealed it is to join forces with the biggest online only retailer, Amazon.co.uk, to increase its distribution channels .
Better Bathrooms will initially offer a carefully selected percentage of its current product range (approximately 10%) on the Amazon.co.uk website.
Better Bathrooms is not shy when it comes to collaborating with the big players online. For over 5 years, the company has been continuously selling its products through the auction site ebay, via both the standard auction listings and its ebay shop. This deal with Amazon.co.uk, will see the company become one of only a handful of bathroom retailers on the website, of which a third of Amazon’s total unit sales have come from independent stores such as Better Bathrooms.
Although traditionally a seller of literature, over the past few years Amazon has branched out into several different markets, including Electronics, DVDs and even Computer Software.
Colin Stevens, the Better Bathrooms Managing Director said, “Amazon is a name everybody in the online market place recognises. Their brand is simple, but effective and they are well respected for offering quality products, competitive prices and excellent customer service – something that fits perfectly with our business model. We have decided at present to offer just a selection of our complete product catalogue, including our best selling bathroom suites, baths, showers and taps, but over the next few months we will be looking to grow this figure and eventually list our entire product range with Amazon, which amounts to over 3000 bathroom products.”
Related categories: Bathroom accessories Bathroom furniture and storage Bathroom Suites Baths Bathscreens Brassware and taps Mergers & acquisitions Residential applications Sanitaryware Shower curtain and enclosure Shower kit Shower tray Showers Taps Toilets Wash basins
Print version |
Email to a friend |
View other articles

