William Ball selects KBB to demonstrate how the concept works to potential retailers

(01/03/2010)

With thousands of visitors planned, William Ball has selected KBB as the perfect venue for demonstrating how the concept works to potential retailers. “We will be rolling out the Branded Store concept and present interested trade customers with a full Business model that has proven its worth as a really quite unbelievable platform for success,” explains md Terry Ball.

The company has big plans for its Branded Store concept and is looking to sign up 50 solus stores throughout the country (William Ball already owns four Branded Stores and several retailers have recently signed up to share the benefits of being part of this highly respected British manufacturer).

The Business model provides everything a committed retailer needs to run a successful William Ball branded store. Interested parties are advised to book a time slot in advance for a Business consultation that will take place on the stand.

In terms of product displays, William Ball is focusing on four key collections that are guaranteed to impress. First up is the new Oberon range from the new Series Linea collection, which features a dark structured woodgrain with sleek handle-free doors and an innovative textural feel. Then there is the ice cool Azure range – the latest additional to the company’s Variocolore high gloss range. Again Azure is handle-free, reflecting the trend for minimalist design and its pale blue finish just perfect for those seeking a subtle yet striking kitchen.

For the more classic customer, the official unveil of Chiaro is certain to appeal thanks to its stunning combination of modern high gloss with a more traditional Shaker style door. And finally, for period homes and anyone seeking timeless design, the Heritage Light Oak and Sage combination boasts a high-end in-frame construction that exudes quality.

Related categories:  Kitchen furniture   Organisational changes