New products and new logo for Symmons Industries

(16/06/2008)

Symmons Industries has a new look, new messaging and an updated, enhanced product portfolio. The company’s fresh new logo and tagline, which were unveiled at K/BIS 2008, reflect Symmons’ new position as “The Smart Choice” for designers and architects, for contractors and for consumers. This is Symmons first new brand introduction since the company’s inception in 1939.

Said Bill O’Keeffe, President and CEO of Symmons, “Through a variety of communication tools, including the logo, new advertising, packaging, brochures, tradeshow booth and more, the new brand will communicate that Symmons is the one company customers can count on for products that are simple, durable and beautiful – the smart choice”

To coincide with this rebranding initiative, Symmons has also added over 20 new products and enhancements to its existing offering. New additions to the company’s premium products portfolio include the Oxford and Naru lines, two comprehensive suites of luxurious fittings and accessories for the bath that come complete with a hand spray option for the shower. Inspired by Oxford, the English “City of Dreaming Spires,” the Oxford fittings evoke a sense of being among England’s ornate towers and steeples. The Naru Suite offers a contemporary design that was inspired by Japanese culture and the way bodies of water ebb and flow through our lives.

Symmons has also redesigned its Max Line Thermostatic Tempering Device, a cost-effective solution for controlling water temperature and regulating flow, from their commercial product portfolio.

Additionally, Symmons Design Studio has recently introduced an empowering customization method for designers, architects and property owners: Design Studio Live. This user-friendly Web-based tool makes it possible for users to participate in Symmons’ customized design process without having to leave their desks.

Related categories:  Organisational changes 

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